Novelty Quest were asked to hold an inspirational seminar and a workshop in Mariefred, Sweden, for the Swedish regional heads of tourism. There were around fifty people at the conference, organized by STUA – The Sormland Tourism Development Association.
The inspirational seminar was a keynote preceded by a talk by the State Secretary to the Minister of Enterprise and Innovation. The seminar was then followed by a workshop where we had the participants work out formats for integrating innovation in tourism projects and discuss how innovations should be owned and managed post projects.
The tourism sector has become a focus area for the Swedish government, so the sector has never been in greater need of innovation. This was the first step to support the sector in growing by innovation and preparing for the future.